Emma is a Medical Aesthetics Therapist, Lash & Brow Master, Teacher and Mentor and has had her own practice for 17 years. It was here where she was inspired to create beautiful clothing for women. Over the years, Emma's designs reached 37 boutiques all around the world, including the Bahamas.

"My intention is to make each woman feel beautiful when they wear my designs. I want her to be proud of her figure, no matter what size or form she is!

Emma's passion for vibrant, colourful prints reflect her sassy, fun personality. She chooses to only use high-end quality fabrics which she carefully selects from various sources around the world. In 2021 she decided to begin designing all her own fabric prints so her new collection is now completely exclusive to her brand.

Emma develops all her designs herself. Along with her Pattern Maker, Cutter and Seamstress, the designs are produced one by one by this incredibly talented team in Cape Town making the brand proudly South African.